You’ve poured time and energy into your website — now you just need people to find it. If you’ve been wondering how to get your website found on Google, you’re definitely not alone. It’s one of the biggest questions I hear from business owners who feel like they’ve built something great, but aren’t getting the traffic they hoped for.

The good news? There are simple things you can do to improve your visibility and start showing up in search results — even if SEO feels like a big mystery right now.

Here’s how to get found on Google — one step at a time.

1. Start With Keyword Research (It’s Easier Than You Think)

The first step to getting found is knowing what people are actually searching for. Keyword research helps you discover the words and phrases your potential clients are typing into Google when they need someone like you.

There are loads of tools that can help — like Google Keyword Planner, Ubersuggest, or even just the auto-suggestions that pop up when you start typing a search.

Tip: Focus on specific, relevant keywords that match what you offer. “Brand designer for small business” will give you better results than just “designer.”

2. Optimise Your Website for Real People (and Google)

Once you’ve found the right keywords, the next step is to use them strategically throughout your site — without sounding robotic. Google looks at things like page titles, headings, and the first lines of your content to figure out what your page is about.

Places to naturally include your main keyword:

• Page titles and meta descriptions
• Headings (like H1s and H2s)
• The first 100 words of each page
• Image file names and alt text

But here’s the golden rule: write for your audience first. If it doesn’t sound natural, leave it out. Helpful, human content always wins.

3. Make Your Website Easy to Use

Getting found is one thing — but keeping people on your site is just as important. Google notices if people click on your site and then leave straight away. That’s where user experience comes in.

Here’s how to improve your site’s experience:

• Keep your navigation clear and simple
• Break up long text into small, scannable sections
• Use clear headings so visitors can find what they need
• Make sure your design works across all devices

Think of your website like your digital storefront — it should feel calm, welcoming, and easy to move through.

4. Speed It Up

One of the biggest things that can hold your site back from being found on Google is slow load time. People won’t wait, and Google won’t rank slow sites as highly either.

Here’s how to improve your site speed:

• Compress your images before uploading them
• Avoid bulky animations or unnecessary plugins
• Choose a fast, reliable hosting provider
• Run your website through Google’s PageSpeed Insights tool to see where you can improve load times

Even small changes here can make a big difference.

5. Make Sure It’s Mobile-Friendly

Google now looks at your mobile site first when deciding where to rank you in search results — so if your site isn’t working well on phones or tablets, that could be a reason you’re not getting found.

A mobile-friendly site should:

• Adjust to any screen size (responsive design)
• Have easy-to-click buttons and links
• Avoid huge popups that cover the screen

Test your site on your own phone — if it feels frustrating, it probably needs a few tweaks.

6. Add Helpful Blog Content

A great way to get your website found on Google is by creating blog posts that answer your audience’s questions. Each blog post gives you a new chance to show up in search — especially for more specific phrases that your main pages might not cover.

Simple blogging tips:

• Focus on questions your clients actually ask
• Include relevant keywords naturally
• Link to other pages or posts on your site
• Use headings and images to break up your content

You don’t need to blog every week — even one valuable post a month can help.

7. Optimise for Local Search (If You Work with Clients in a Specific Area)

If your business serves people in a certain town, county, or region, local SEO can help those people find you.

Start with:

• Setting up (and verifying) your Google Business Profile
• Adding your location throughout your website (e.g. “massage therapist in Killarney”)
• Making sure your contact info is consistent everywhere online
• Asking happy clients to leave you a Google review

This helps you show up when someone nearby searches for what you offer.

Getting Found on Google Is a Long Game — But You Can Absolutely Do It

SEO isn’t magic — it’s about small, strategic steps that add up over time. By focusing on helpful content, smart keyword use, a great user experience, and a website that works on every device, you’ll give yourself the best chance of being discovered.

And remember — you don’t have to figure it all out alone.

Need a hand getting your website found on Google? Let’s chat about how I can help optimise your site and get you in front of the people already searching for what you do.